Free to start. Cheap to scale.
Monthly attributed events routed is the only usage metric. All integrations and delivery logs are included in every tier.
Free
10k events/mo included
Soft limit after 10k
- All integrations included
- 7-day delivery logs
- Community support
- No credit card required
Growth
200k events/mo included
$0.40 per 1k events over
- Everything in Free
- 14-day full-feature trial
- Auto-downgrade after trial
- No hard stop on usage
Scale
2M events/mo included
$0.20 per 1k events over
- Everything in Growth
- Priority support
- Higher throughput routing
- Predictable overage billing
Enterprise
For higher volume and advanced procurement requirements.
Build vs buy: DIY tracking economics
Custom ad tracking can work, but total spend is usually driven by engineering time and debugging, not just infrastructure.
| Category | DIY / Tag Manager | TrackStack | Why it matters |
|---|---|---|---|
| Initial setup | $2k-$8k one-time | $0 one-time | Typical engineering time for routing, retries, and per-destination payload shaping. |
| Monthly ops (low volume) | $400-$1.5k/mo | $0-$99/mo | Covers maintenance time, monitoring, and incident handling even when infra spend is small. |
| Monthly ops (growth scale) | $2k-$8k/mo | $99-$499/mo | Higher event volume usually adds on-call, debugging, and more provider-specific upkeep. |
| Failure and attribution risk | Hidden cost | Included safeguards | Retry + DLQ + delivery visibility help reduce silent drops and attribution drift. |
Estimate ranges reflect engineering + maintenance burden for a custom reverse-proxy conversion stack. Actual spend varies by volume, team rates, and reliability requirements.
Friction removed
- No credit card required for Free
- 14-day full-feature Growth trial on signup
- One setup path: Connect source -> choose destinations -> send test event in under 10 minutes
- All integrations included in every plan
- Soft limits with transparent overages instead of hard shutoffs
- Monthly billing by default with annual discount optional
Packaging principles
- Charge for volume, not connectors or seat count
- One value story: reliable conversion routing at scale
- Predictable bill with included usage and clear overages
- Automatic upgrade trigger when volume grows
Where the value shows up
- Install the SDK once, map to 10+ platforms without learning their APIs
- Delivery logs show you exactly what landed on Meta, Google, and more
- No GTM containers, no third-party pixels blocking page load
- First-party proxy means you capture the 30% of conversions ad blockers hide
Launch copy
- "Start free. Drop it in your Next.js/React app."
- "Stop fighting ad blockers and GTM."
- "Know exactly what conversions landed."
Quick validation plan (2 weeks)
A/B test current pricing page vs simplified model
Track: Signup rate, Activation to first event, Trial to paid conversion, Support tickets about pricing
Success threshold: +20% signup and +10% trial->paid without worse gross margin