StrategyMarch 2, 2026•6 min read
How to set up Meta CAPI in Next.js without GTM
A developer's guide to bypassing Google Tag Manager and setting up first-party server-side tracking in Next.js.
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TrackStack Blog
Clean analysis on where conversion pipelines fail, what alternatives do well, and how to evaluate tools based on operational reality.
AnalysisMarch 2, 2026•7 min read
Why your pixel scripts are missing 30% of your conversions
Ad blockers, ITP, and iOS updates are killing client-side tracking. Here's why you need a first-party proxy.
Read analysisAlternativesMarch 2, 2026•5 min read
Segment is overkill when you just want Meta and Google to work
Why Customer Data Platforms (CDPs) are the wrong tool for setting up simple, reliable ad tracking.
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